Gemfields Celebrates the Opening of Bergdorf Goodman's New Jewelry Salon

To support the launch of an exclusive collection created by Gemfields in celebration of Bergdorf Goodman’s new jewelry salon, Battalion developed a multi-phased program that incorporated marketing, advertising, editorial outreach, social media and events. To kick off the salon’s opening and unveil the collaboration, we organized a VIP cocktail party attended by an elite group of media and Bergdorf Goodman clients as well as celebrities and influencers.