Rowing Blazers by Jack Carlson

To launch Jack Carlson’s Rowing Blazers, a coffee table book that looks at the historical connection between the sport and its famous fashion emblem—the blazer—we developed a national press outreach campaign, along with a multi-city sponsorship alignment with Polo Ralph Lauren.  The New York launch event coincided with the opening of the brand’s Fifth Avenue flagship, attracting over 700 fans, influencers and target media.